Michael Henriksen

Michael could be called a true cosmopolitan. Of Danish origin he was 19 before ever living in Denmark and he has spent his life in many places but finally settled down in Australia 10 years ago. He still speaks 5 languages.

Michael has spent his working life in marketing and business development, occupying senior positions in mostly multinational companies for over 20 years.

His industry background is very broad and includes companies like Brambles, Invensys (APV) and most recently ANZ. His industry knowledge spans from Financial Services and Engineering to Manufacturing and Industrial Services.

Michael’s passion is the development of workable strategies based on a real understanding of markets and clients. He is a problem solver and has a very practical approach that achieved great results in the companies he worked for, from establishing international distribution networks to re-positioning brands and product offerings as well as streamlining sales strategies.

Michael believes that genuine understanding of clients’ needs, satisfaction and priorities is a key to develop successful strategies. His role at UltraFeedback is to work with clients to achieve this understanding and he is also available to assist in transforming this knowledge to workable strategies.

Questions? Email michael.henriksen@ultrafeedback.com