Peter Everett

Peter understands that effective brand communication begins with the creation of insights into the attitudes of customers in order to inform the development of brand strategy and is delivered through cohesive, integrated communication that deploys many channels. Achieving this in the highly regulated and specialized healthcare industry requires a rare blend of experience.

 Peter has conducted research with specialists, GPs, pharmacists and patients for products ranging across prescription and OTC pharmaceuticals, herbal and complementary medicines and biotechnology services. More importantly, he believes that, if this research is to be valuable, the insights that are generated must be useful and communicated clearly, not left on the shelf to gather dust.

 Questions? Email peter.everett@ultrafeedback.com