Whether you want to survey your customers, potential customers, a segment of the market, employees or conduct benchmarking studies, we will work with you to design a quality survey that meets your needs.
Our team of talented research professionals are experts in data collection and translating the data in a meaningful way to help improve your business. The technology supporting the online surveys is not only robust, but reliable and available for you to access 24/7.
Online surveys and reporting
The web is a practical, flexible, fast, accurate, efficient and cost effective way of gathering data, we’ve been using it for research since 1999. Respondents can be emailed an invitation and provided with a URL to click on to complete the survey online. We also invite respondents to participate in others ways; letter, postcard, text message, kiosk and directly online.
Dynamic online reporting provides you with the convenience of viewing, analysing and comparing instant up to date data when it suits you, without compromising the anonymity of respondents. You can be on the snow fields in New Zealand and look at the results of a Beijing based surgeon who completed the survey online in Chinese seconds before. Or you could be waiting at Heathrow airport looking at your employee satisfaction results for your Australian team.
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- User focused for high participation rates
- Automatic accuracy checks
- Progress bars for better response rates
- Question previews for print and preparation
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- Fast accurate real time reporting for action
- Track responses and monitor progress
- Multiple viewing filters for specific criteria eg demographic
- Year on year reporting
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Mail and phone surveys
In some situations a mail or phone survey may be a more appropriate form of data collection. Although phone surveys can sometimes be problematic they may suit your needs in some situations, as they are great for getting fast detailed information from a small group of respondents. Mail surveys can be effective for large groups, are controlled and enable comprehensive questionnaires to be used.
Personal interviews
This method of data collection allows for in-depth information and can be highly personalised. Being able to have the researcher and interviewee face to face allows for much more information to be communicated. Communication can go beyond just the verbal expressions, with facial expressions and body language all helping to convey what the other party means.
Overview of data collection methods
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Online
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Personal interviews
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Mail
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Phone
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Cost
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Very low
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Very high
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Low
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Medium
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Response rate
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High
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Very high
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Low
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Medium
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Population segments available
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Few
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All
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Nearly all
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Most
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Time taken
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Fast
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Slow
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Slow
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Medium
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Reliability
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High
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Very high
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Medium
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Low
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Respondents
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High
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High
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Medium
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Low
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Benefits
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-No interview bias
-Unobtrusive
-Interactive
-Easy to use
-Accurate
-Secure
-Instant reporting
-Allow complex questionnaires
-Allow tailoring of questions dependent on previous answers
-Large sample sizes
-Multilingual
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-In-depth
-Thorough communication
-Opportunity to clarify
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-No interview bias
-Unobtrusive
-Controlled survey presentation
-Use of visuals
-Allow lengthy questionnaires
-Large sample sizes
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-Customised in-depth questioning
-Opportunity to clarify ambiguities
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Source: Pope et al. (1997), as adapted in Forrest (199), Internet market research,p.136.