Understanding human behaviour and the drivers of behaviours is a challenge. Our qualitative research methods have been developed by experienced, in-house experts and specialist consultants in the field, to reliably explore the why and how behind decision-making.

Personal interviews

Our highly-trained and respected professional interviewers use a gentle approach to facilitate dialogue between our clients and their employees and customers. At all points during the survey process we aim to create a positive receptive environment, to gain intelligence for potential development.

Focus groups

Group based research can be a cost effective way to gather information to help inform intelligent business decisions. Our focus group moderators are trained professionals used to running multiple sessions and dealing with different personalities and group dynamics. They are experts at getting people to open up to discussion, keeping them on the topic and inhibiting dominators in order to bring out people not participating. Our researchers guarantee that your information is collated, interpreted and converted into business recommendations for management action.

Understanding consumer perceptions – Guide Dogs NSW/ACT

Qualitative and quantitative research was conducted including internal interviews, consumer focus groups of donors, corporate partner interviews and a combination of online and mailed consumer surveys. Research examined motivations behind charitable donations. The challenge was gaining the trust and participation of respondents in understanding the rationale for making bequests.

The result – a more in-depth understanding of donors to maximise the fundraising effort, and a greater understanding of the consumer perceptions for a range of charities and their comparative service performance.