Little things for free
There are many expensive loyalty programs but the cheapest is giving good service.
The definition of customer service is 'the transfer of value to someone who needs it, in a manner which increases the value'. The significance of the words is often lost in their simplicity.
'Transfer' is an active word invoking the idea of giving – taking from one to the other. 'Value' is a judgement made by the holder. 'Need' is a customer-focused parameter. And 'manner' is the key.
The 'way' service is delivered actually increases the value. It's a simple concept but so often overlooked. Simply hand over the pizza or deliver it with panache – the tip will be determined by the manner. Solve the software problem proactively and have the relationship extended and become easier.
And you know – the 'way things are done' is usually free!
It costs no more to smile, crack a joke or enquire about your health. In fact, the extra few seconds spent in quality service generally improves the whole relationship and saves time in the long term.
To appreciate a good day is free – to moan about the weather is to appear bankrupt.