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Introduction

In partnership with PharmaGuys, we are developing this project - SFE Healthcare Benchmarking China.

You are invited to join other leading pharmaceutical and medical device companies in China to participate in this ground breaking study. The concept is to know where you stand through a benchmarking syndicate.

Participation enables you an opportunity to review your sales and marketing strategies to maximise your business performance.

The objective of this study is to produce an online report to provide a comparative, specific and comprehensive ‘Best Practice’ reviews on Sales Force Effectiveness across the top Chinese operating Pharmaceutical companies.

Information will be gathered online or via face to face qualitative interview. The survey responses will be delivered electronically to all participating companies, with enabling the relevant staff direct access to their benchmarked data via the online reporting database.

 

Participants in 2004

▪ Aventis Pharma ▪ Eisai China ▪ Eli Lilly Asia ▪ Fournier Pharma ▪Fujisawa▪  ▪GlaxoSmithKline ▪ Novartis Phama ▪ Pfizer ▪ Roche Pharmaceuticals ▪ Sankyo ▪ Sanofi-Synthelabo ▪ Solvay Pharma ▪Wyeth Pharmaceutical ▪ Xian  Janssen

 

   SFE Survey Content•

Your participation, with other market leaders, will provide the information you need to best position your sales force in the competitive Chinese market place through the investigation of your: 

  • Structure
  • Activity
  • Product portfolio
  • Quality
  • Call metrics
  • Management capability
  • Productivity
  • Hospital targeting
  • Performance management
  • Rewards and benefits
  • Keys to effectiveness
  • ... 

     

     

     Report

    Reporting is our main strength and point of differentiation:

     
    •        Systematically created when questions are written – but is also capable of extensive tailoring
    •        Unique to each participant
    •        Filters enable ongoing analysis of results by key criteria – e.g. sales managers may use:
    –    sales team size
    –    product area
    –    demographics: country, gender, role
    •        Available immediately – globally, online, capable of interrogation, securely, systematically
    •        Each Individual Report will contain
    –    The sales force area
    –    The range of performances in your field
    –    Your performance benchmarked against competitors
    –    Analysis and advice on action required to improve
     

     

    Enquiries may be made to David Xue, PharmaGuys Inc.
    dxue@pharmaguys.com
    +86 1391 132 5130

     

     

    Questionnaire Snapshot

     

       

      Report Sanpshot

       

     

     

     

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